What is success?

What is success?

Success can be interpreted differently in many ways by many different people

Our interpretation of success varies from person to person, everyone is unique and has varying upbringings and education that defines their perception of success. Success is also defined differently by the position a person is in, whether that is from a social perspective, or if we refer to their professional working life.

Success for me, for example, means happiness, financial stability long term (although we can never guarantee it) and being surrounded by like minded happy people.

A client of mine may say that success for them is defined by the size of their house, their car, their frequent holidays. Success should always been seen as a the one thing that you can rely on that provides future happiness, eternal happiness, rather than materialistic short term goals.

Buying a Ferrari because you were fortunate enough to have achieved a sudden boost in your business income may not be perceived as a success to someone else, if it is a short term enjoyment. The success, then becomes a loss. And a loss of something shouldn’t be considered a success, especially if you have to give it up unwillingly.

Building success

Building success is about building a foundation in which that success can thrive upon, like a plant, or a tree that needs light, water, nutrients and oxygen. Without the major elements constantly being supplied, the plant or tree becomes wilted, it may even die off.

Our business needs to secure a strong foundation in order to survive, which means we must provide the resources for us to be able to achieve this.

Some businesses require the owners to diversify from time to time, compete with the competition (change the amount of nutrients), or it may need to make drastic changes in order to maintain cash flow (pruning).

All of these factors determine what success really means for a business.

A gentleman running a shoe repair shop for 40 years, who is now reaching retirement, may be perceived by many as a success. An influencer who made $1,000,000 on a viral video may well be perceived as a success, but others may question if it really was a success or was it just luck that the video went viral?

Will the influencer still be successful in 12 months, or 10 years time? And will he have the ability to replicate his short term success to create a long term success strategy?

Ask yourself this question, “What is success”, it can be related to your personal life or professional business life. Look at what you wrote and be honest with yourself. Would you change your perception of success, or are you happy as it is?

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